ZOELLA MEDIA/ ATTITUDE WEBSITE

PAPER 2 : Online Media 1 : ZOELLA

​Application of theory: Representation (Stuart Hall)

• The idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs.
• The idea that the relationship between concepts and signs is governed by codes
• The idea that stereotyping, as a form of representation, reduces people to a few simple characteristics or traits
• The idea that stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. through ethnocentrism).

​Application of theory: Identity (David Gauntlett)

• The idea that the media provide us with ‘tools’ or resources that we use to construct our identities.
• The idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.

Application of theory: Gender Performativity (Judith Butler)

• The idea that identity is performatively constructed by the very ‘expressions’ that are said to be its results (it is manufactured through a set of acts).
• The idea that there is no gender identity behind the expressions of gender.
• The idea that performativity is not a singular act, but a repetition and a ritual.

​The representations feel less constructed and therefore more real. She makes a real effort to keep her vlogs as authentic and ‘real’ as they can be, showing all of her life rather than just the positive aspects. 

With it being a self-representation there is obviously a sense of biasness as she is unlikely to present herself in a negative light. However she is representing herself as the way she would like to be portrayed. 
The representations feel less constructed and therefore more real. She makes a real effort to keep her vlogs as authentic and ‘real’ as they can be, showing all of her life rather than just the positive aspects.
 
With it being a self-representation there is obviously a sense of biasness as she is unlikely to present herself in a negative light. However she is representing herself as the way she would like to be portrayed. 

ATTITUDE is an online website dedicated to LGBT community.